What's Google My Business and why you need it!
Online searches have increased rapidly as users head to the internet looking for specific products or services within their area. No longer do they just ask friends for recommendations, instead taking to popular search engines such as Google to tell them what local companies are nearby, and what they have to offer. It also gives them the chance to see the reviews of those companies too. With this, we can now see the importance of the Google My Business profile.
Why is Google My Business so important?
Google My Business is Google's own little local search engine for local businesses. When you do a google search on either your desktop or your mobile phone for a product or service with a local city or area, you will get some local results.
So right after the ads appear, you will see the google 3-Pack, a listing of the best 3 services that relate to that search query. By clicking on more results, you will then see pages of other businesses that rank for that term.
But just like normal search, most people will only look at the first 3 results, and if your business is NOT in that top 3, you can kiss some money goodbye.
The top 10 reasons why you need a Google My Business listing
Why You Need a Google My Business Listing
#1: Show Up in Google Maps Searches
#2: Show Up In Google’s Local 3-Pack
#3: Earn Trust From Customers
#4: Star Ratings Boost Your Appeal
#5: Increase Traffic and Sales
#6: Learn More About Your Business
#7: Rank Higher in Results
#8: Increase Engagement
#9: Free Google Advertising
#10: Stand Out from Competitors
Why should you care about GMB?
- The stats for Mobile search realist are speaking volumes:
46% of all Google searches are looking for local information. (Source: GoGulf)
- 72% of consumers that did a local search visited a store within five miles. (Source: HubSpot Marketing Statistics)
- 97% of people learn more about a local company online than anywhere else. (Source: SEO Tribunal)
- 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. (Source: Nectafy)
- 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Source: HubSpot Marketing Statistics)
- By 2021, mobile devices will influence more than $1.4 trillion in local sales. (Source: Forrester)
Creating a Google My Business Profile requires that the user create a new Google My Business account. Its free to set up but there are some pitfalls. Once the verification process has been done, then you can add your own details to the listing.
For a user, a verified Google My Business listing provides extra detail for them to find out more about your business.
It is also a great place for them to leave reviews, add photo and ask questions. In addition , the owner of the listing gets ti reply to the reviews, answer questions and also see very valuable stats about how people visited their workplace.
There is a lot more to a Google My business Listing than just adding your name and address to a google listing... so get the experts to help you set it up properly in the first place. You don't want to waste a valuable and vital opportunity to be in front of your local audience
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