What is Content Marketing?
If you are looking for some tips on marketing with local search engine traffic, then you are in for a treat. If your business is online and has been doing well with visitors to your site but are finding that your traffic is not increasing then you may be wondering what is going wrong. Here, I will outline the basics of what is content marketing and some of the best ways you can use it to improve your site.
Content Marketing is a strategy
Content marketing is basically when you write about your local business or niche on your own website OR other people's blogs, forums and websites so you get some exposure for your site. The main reason why you want to do this is to bring some targeted traffic to your website.
Content marketing is a marketing strategy that revolves around the creation, publication, and distribution of content to a target audience in order to bring new traffic (and therefore new customers) to your business.
Why do I need Content Marketing?
I know that you are probably asking why do I need content marketing for business? Here is an example of content marketing...
Say you’re a local plumber and your business has plateaued over the past year or so. You’re still looking to grow your client base, so you start a blog and write 2 to 3 keyword-optimized articles each week that explain how to buy the right sized toilet, or unclog a drain. These posts start to rank in the search engines over time and when the time comes, people start to search online about ways to fix those issues or answer their questions. They come across your blog, read your expert posts, and keep coming back to learn from you week after week.
While some of these people choose to fix these issues on their own, others decide that they should trust the expert to do what they do best and call you to come out and fix it, eventually becoming a new client.
Content marketing like the example outlined above is one of the most effective ways to drive inbound leads to virtually any business.
This is a way for you to increase the amount of targeted traffic to your site, it also allows you to get the results that you want from using search engine optimization. If you do not understand this concept then that's what we are here for.
What's Your Content Marketing Strategy?
Once you have understood these concepts then its time to get some help with a well-developed Content Marketing strategy. There is a lot more to it than just posting a random article on your website.
The more optimized content you post, the better the chances of your website getting listed high up in search engine results. Remember it is a slow process that takes time but the payoff can be very long-lasting. Unlike PPC ads, where the results are instant and disappear when you stop paying for ads, The content that you create can bring you traffic for years on end.
So now that you know what content marketing for local business is, you can start to put these ideas into practice today and start generating targeted traffic to your local business. So make sure that you take the time to do your research and get all the information that you can.
If you have any questions or want to get started with content marketing, then talk with us at FlashLight Marketing
Remember this is a long term strategy that you will have to implement. stick with to and it will pay off for you big time.
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Call us today and let's discuss what you need. If it's not a fit, we will tell you and we can move on. In any case, we will do our best to steer you in the right direction and we won't leave you hanging..that's our promise