The Flashlight Marketing Blog

As a business owner, you understand the importance of having a strong online presence. A well-designed website can make all the difference in attracting customers and boosting your profits. But with so many options available, how do you choose the best website design company in Palm Desert? In this comprehensive guide, we’ll answer all your …

Best Website Design Company in Palm Desert: Your Ultimate Guide to Choosing the Right Agency Read More »

Running an online business or an eCommerce store is pretty important these days. 2023 is the era of digitalization where every small or large-scale business is willing to milk benefits and make the most of the profit-spinning realm. The eCommerce market continues to rise slowly and steadily. Yes, even after the year of social-distancing norms …

Simple eCommerce Email Marketing Tips to Boost Your Sales Read More »

Being a stay-at-home mom can be rewarding, but it can also become monotonous. If you’re looking to bring in some extra money while still being at home with your kids, starting your own business might be the perfect option for you. But where do you start? The Flashlight Agency has some tips to help you …

5 Ways to Mompreneurship Read More »

How do you connect with your target audience as a new business? It’s a question every small business owner has asked themselves, and while there is no one right answer for every company, the practice of branding is certainly a major factor. Creating a recognizable and engaging brand identity, learning how to utilize the right …

Branding Your Business Starts With These Essential Steps Read More »

When you run a small business, a limited budget often necessitates smart, thoughtful purchases. When it comes to technology, new tools and programs may seem too expensive — but in some cases, the initial investment can save money and provide peace of mind. The trick? Knowing which technologies are worth your resources. Here’s some advice …

Must-Have Technology Investments for Small Businesses Read More »

At Flashlight Marketing, we know that website performance is a key driver of business success. Even the best marketing strategies in the world cannot compete with a poorly performing website that turns an unusually large portion of visitors away. The good news is that there is plenty that can be done to improve website performance, …

5 Essential Reasons to Monitor Your Website Performance Read More »

The Great Social Media Swindle – Why Social Media is the new snake oil and It’s time to stop! There was a time when social media was seen as a magical land where businesses could connect with their customers and create relationships that would last a lifetime. But then something happened! Social media became more …

The Great Social Media Swindle Read More »

If you’re a small business owner that survived the last few years, pause for a second and give yourself a nice, big pat on the back. About 20% of businesses like yours close shop in their first year, and a whopping 50% don’t make it to year five. But you’ve managed to navigate the ordinary …

Tips to Help Small Business Owners Get Back on Their Feet Read More »

Collaboration can make the difference between an average team and a highly successful one. So, how do you increase collaboration in your company? Many factors contribute to a collaborative environment, and achieving this can be challenging. Flashlight Marketing outlines the four best ways to help reach your goal of increasing collaboration in your company. Create …

4 Best Ways To Increase Collaboration in Your Company Read More »

The Handy Guide to Making Your Small Business Holiday-Ready    When you’re a small business owner, the holiday season tends to be as stressful as it’s joyous. You have to brace for a spike of customer activity, plan around irregular employee work hours, and often deal with cash flow hiccups. Did we mention attempting to …

The Handy Guide to Making Your Small Business Holiday-Ready Read More »