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The Flashlight Marketing Blog

Join us as we share our findings, knowledge, and inspiration for everything related to online marketing. If there is a  topic you would like to see covered, send us a message and we will do our best to cover it.

The Great Social Media Swindle

The Great Social Media Swindle

The Great Social Media Swindle – Why Social Media is the new snake oil and It’s time to stop! There was a time when social media was seen as a magical land where businesses could connect with their customers and create relationships that would last a lifetime. But then something happened! Social media became more …

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Digital-Marketing

Tips to Help Small Business Owners Get Back on Their Feet

If you’re a small business owner that survived the last few years, pause for a second and give yourself a nice, big pat on the back. About 20% of businesses like yours close shop in their first year, and a whopping 50% don’t make it to year five. But you’ve managed to navigate the ordinary …

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4 Best Ways To Increase Collaboration in Your Company

4 Best Ways To Increase Collaboration in Your Company

Collaboration can make the difference between an average team and a highly successful one. So, how do you increase collaboration in your company? Many factors contribute to a collaborative environment, and achieving this can be challenging. Flashlight Marketing outlines the four best ways to help reach your goal of increasing collaboration in your company. Create …

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The Handy Guide to Making Your Small Business Holiday-Ready

The Handy Guide to Making Your Small Business Holiday-Ready

The Handy Guide to Making Your Small Business Holiday-Ready    When you’re a small business owner, the holiday season tends to be as stressful as it’s joyous. You have to brace for a spike of customer activity, plan around irregular employee work hours, and often deal with cash flow hiccups. Did we mention attempting to …

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Is Instagram right for my business

Is Instagram Right For My Business

Is Instagram right for my business? Currently, many businesses use social media marketing to create sales, conversions, revenues, and growth. Many social media networks have emerged in recent years, and new platforms’ development doesn’t seem to stop anytime. One popular platform that has received a tremendous growth rate among users after its release is Instagram. …

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What Should I Put On My LinkedIn Profile

What Should I Put On My LinkedIn Profile

What Should I Put On My LinkedIn Profile? LinkedIn is currently the most prominent social networking website focusing on business professionals. It boasts over 700 million members and over 55 million companies from 200 countries. These massive figures show that creating a high profile on LinkedIn is a potential goldmine for business leads and employment …

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How Much Does PPC Cost

What Is PPC and How Does It Work

Introduction Pay-per-click (PPC) is a form of online advertising appearing next to the website content or relevant searches. What Is PPC and How Does It Work? Usually, advertisers display targeted ads and pay a publisher each time site visitors click them after searching for queries. To run a successful campaign, users must understand how PPC works …

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How Email Marketing Can Help You Grow Your Business

How Email Marketing Can Help You Grow Your Business

Any business that does not have an email marketing strategy is missing out on one of the best ways to advertise, engage with customers, and find new leads. And if you think email is on its deathbed, think again. Although it’s been around for over 50 years, it remains a tried and true form of …

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How Do I Get My Business on the Nextdoor App?

How Do I Get My Business on the Nextdoor App?

What is a Nextdoor App? Nextdoor app is a social platform that allows people to interact or connect with their neighbors. How Do I Get My Business on the Nextdoor App? Like other social media platforms, you can quickly initiate communications with your neighbors about crucial matters within the community. However, you may wonder how …

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What Is the Difference between Google Ads and Facebook Ads

What Is the Difference between Google Ads and Facebook Ads

Online marketing comes in many different forms and two forms you are most likely to encounter are Google Ads and Facebook Ads. What Is the Difference between Google Ads and Facebook Ads?  They are very similar in key ways, particularly in the fact that both are forms of Pay Per Click (PPC) advertising.  Google AdWords …

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