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The Flashlight Marketing Blog

Join us as we share our findings, knowledge, and inspiration for everything related to online marketing. If there is a  topic you would like to see covered, send us a message and we will do our best to cover it.

Best Website Design Company in Palm Desert

Best Website Design Company in Palm Desert: Your Ultimate Guide to Choosing the Right Agency

As a business owner, you understand the importance of having a strong online presence. A well-designed website can make all the difference in attracting customers and boosting your profits. But with so many options available, how do you choose the best website design company in Palm Desert? In this comprehensive guide, we’ll answer all your …

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eCommerce Email Marketing Tips to Boost Your Sales

Simple eCommerce Email Marketing Tips to Boost Your Sales

Running an online business or an eCommerce store is pretty important these days. 2023 is the era of digitalization where every small or large-scale business is willing to milk benefits and make the most of the profit-spinning realm. The eCommerce market continues to rise slowly and steadily. Yes, even after the year of social-distancing norms …

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5 Ways to Mompreneurship

5 Ways to Mompreneurship

Being a stay-at-home mom can be rewarding, but it can also become monotonous. If you’re looking to bring in some extra money while still being at home with your kids, starting your own business might be the perfect option for you. But where do you start? The Flashlight Agency has some tips to help you …

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Branding Your Business

Branding Your Business Starts With These Essential Steps

How do you connect with your target audience as a new business? It’s a question every small business owner has asked themselves, and while there is no one right answer for every company, the practice of branding is certainly a major factor. Creating a recognizable and engaging brand identity, learning how to utilize the right …

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Must-Have Technology Investments for Small Businesses

Must-Have Technology Investments for Small Businesses

When you run a small business, a limited budget often necessitates smart, thoughtful purchases. When it comes to technology, new tools and programs may seem too expensive — but in some cases, the initial investment can save money and provide peace of mind. The trick? Knowing which technologies are worth your resources. Here’s some advice …

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5 Essential Reasons to Monitor Your Website Performance

5 Essential Reasons to Monitor Your Website Performance

At Flashlight Marketing, we know that website performance is a key driver of business success. Even the best marketing strategies in the world cannot compete with a poorly performing website that turns an unusually large portion of visitors away. The good news is that there is plenty that can be done to improve website performance, …

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The Great Social Media Swindle

The Great Social Media Swindle

The Great Social Media Swindle – Why Social Media is the new snake oil and It’s time to stop! There was a time when social media was seen as a magical land where businesses could connect with their customers and create relationships that would last a lifetime. But then something happened! Social media became more …

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Digital-Marketing

Tips to Help Small Business Owners Get Back on Their Feet

If you’re a small business owner that survived the last few years, pause for a second and give yourself a nice, big pat on the back. About 20% of businesses like yours close shop in their first year, and a whopping 50% don’t make it to year five. But you’ve managed to navigate the ordinary …

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4 Best Ways To Increase Collaboration in Your Company

4 Best Ways To Increase Collaboration in Your Company

Collaboration can make the difference between an average team and a highly successful one. So, how do you increase collaboration in your company? Many factors contribute to a collaborative environment, and achieving this can be challenging. Flashlight Marketing outlines the four best ways to help reach your goal of increasing collaboration in your company. Create …

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The Handy Guide to Making Your Small Business Holiday-Ready

The Handy Guide to Making Your Small Business Holiday-Ready

The Handy Guide to Making Your Small Business Holiday-Ready    When you’re a small business owner, the holiday season tends to be as stressful as it’s joyous. You have to brace for a spike of customer activity, plan around irregular employee work hours, and often deal with cash flow hiccups. Did we mention attempting to …

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