If You look on the internet today you are going to find it very hard to find a business that does not have a website. Just because you have a website does not mean that you’re going to have enough information or enough personality or even enough authority to be any different from your competitors.
This is where having a Blog will truly stand out. Even though large businesses seem to have a complete marketing department or a Content marketing team it’s just as important for the small business owner and startups to be posting regularly on the website.
There are many reasons why your business and your website need to have a Blog. I want to go through some of these because they are super important especially if you’re a small business that has not embraced content marketing.
Blogging can be incredibly valuable for many different people and for many different reasons. We have found that by adding fresh unique and relevant content to your website you are much more likely to attract the ideal perfect audience for your business. We have some conclusive proof that blogging is a super effective strategy to bring more leads and sales into your business and will show you in this article.
Some compelling stats for why you need to blog
Here are some interesting stats for 20/20 about logging and why you should consider having a Blog on your website
- Websites that also have a blog are shown to have 434% more indexed pages
- Companies who blog get 97% more links to their websites.
- Blogs have been rated as the 5th most trustworthy source for gathering online information.
- Internet users in the US spend 3X more time on blogs than they do on email.
- 72% of online marketers describe content creation as their most effective SEO tactic.
- Businesses that blog experience twice as much email traffic as businesses who don’t.
Now you know the statistics about blogging
Here are 7 reasons why your business needs a Blog
1. Informs your Customers and audience about what is going on in your industry.
In addition to your company website, a blog is a very good tool to keep people in the loop about what is happening not only inside your business but in your industry as well. It sets you up as a thought later. The blog gives you an ability to connect with customers in a more informal way and it also gives you the ability to share updates and shows you who you are, not just what you do.
2. Driving traffic to your website
One of the main reasons that a company will blog and add more content is to increase the visibility on the web search engines. The more engaging blog content that you create, the more opportunities you have to show up in the search results and drive organic traffic to your website. Blogs create the perfect medium to strengthen your SEO strategy. By creating fresh, unique, and relevant content that is engaging and well-written, the more chances of getting seen on search engines, generating traffic, and converting leads.
3. A Blog can help you establish trust with your customers
Some of the smart businesses have used a Blog as an extension to the FAQ’s or their help desk. You can be creating blogs about topics that your customers are interested in and also about some of the challenges that they are facing. Once they know that you are a thought leader and trustworthy they will continue to read your blog and share it amongst their friends and family as well
4. Blogs can generate leads
Business-to-business companies that use blogs generally receive 67% more leads than those that don’t. Once you’ve attracted the right customer with a well-thought-out blog post or a special deal with some interesting information that they are after, it’s a lot easier to get them into the top of your sales funnel.
One thing that you want to remember of course is having the ability to collect leads in the first place. Many websites and blogs posts forget about this step as it’s a key ingredient to growing in your list or your database.
5. Blogs improve your SEO
Website or blog posts that have the right amount of keywords and the right amount of relevant content in them are more likely to be found in a Google search than anything else. Your blog posts create opportunities to have keyword-rich pages that are informative engaging and very helpful to your customer.
The other great benefit of having a blog is that it can stay Evergreen for a very long time. The content that you create can be indexed and found on a Google search for many years.
We have written posts that have been bringing in traffic for over 5 years, and the great thing about that is that it has not cost us anything to keep it producing traffic.
In the below screenshot, you can see the date we wrote that post…way back in 2016… and 4 years later, it still brings us very valuable traffic.
6. A Blog has a good return on investment.
Once you have written a post, it can be a very low cost to keep it operating. Sure, you may pay for somebody to help you write the post and add the right relevant media to it, but once it is published it will not cost you a lot to maintain. According to research by HubSpot, companies that prioritize blogs are 13 times more likely to have a higher marketing ROI. Blogging can be a very cheap but high return marketing activity
7. Blog posts provide social media content
If you are struggling to come up with some great content for your social media posts then blogging can be the best answer for you. By creating a good quality blog you can use various Snippets from that blog as the basis of your different social media posts.
You don’t need to have only one social post per blog because you can use that post multiple times. You can get multiple messages out about that particular post and get some real leverage for each post. You can also create short videos around that post, slideshows, audio Snippets, and images which will all go to make a very well-rounded social media posting strategy. This will usually defeat the challenge of coming up with new content on your social media posts.
I use this strategy all the time because I know that there are many different ways to get traffic to your website and by splitting up your social posts into small Snippets it’s a Surefire way to make sure you got maximum exposure.
Blogging is not as hard as it seems and it offers a very large number of benefits for your business. You are leaving money on the table if you are not accessing this resource that you have at your fingertips. People are searching for answers and solutions to their problems and if you can supply those answers to their problems they will not need to go anywhere else.
Blogging is the perfect way to offer solutions to these people’s problems. Now, what are you waiting for? Get out there and start blogging