5 Essential Reasons to Monitor Your Website Performance

5 Essential Reasons to Monitor Your Website Performance

At Flashlight Marketing, we know that website performance is a key driver of business success. Even the best marketing strategies in the world cannot compete with a poorly performing website that turns an unusually large portion of visitors away. The good news is that there is plenty that can be done to improve website performance, and it all starts with regular website monitoring. Let’s explore some of the impactful ways website monitoring can help you improve your business.

Align Your Website with Customer Needs

One of the major benefits of monitoring your website is being able to make improvements that better align with your customer needs. Process mining and mapping are great for this. You can use process mining and mapping to analyze data on customer behavior and buying decisions so you can make website improvements that streamline the customer shopping experience. Beyond improving the end-user experience of your website, process mapping will also help you access hidden opportunities to optimize your marketing strategy and increase sales. You can find many informative resources online if you want to learn more about process mapping and how it can help your business.

Improve Website Conversions

Increasing traffic to your website doesn’t guarantee revenue growth. You must convert those visitors into paying customers if you want to see a good return on your marketing investment. Monitoring your website can help you understand your conversion rate and gain insight into factors that may be affecting it. You can uncover this information by tracking a few common website performance metrics, including the length of time customers stay on your website and the number of visitors that make purchases or take another desired action before leaving. Website analytics tools like Google Analytics can help you monitor these metrics and extrapolate meaning from customer data.

Minimize Website Downtime

Monitoring your website performance can also help you prevent costly downtime issues. According to LogicalRead, downtime can impact your SEO, increase your bounce rates, hurt your reputation, and cost you sales and revenue. Websites can go down for a number of reasons—server issues, security attacks, coding errors, and issues with CMS themes and plugin incompatibilities, just to name a few. Monitoring your website’s uptime is the only way to know when your website goes down unless you’re actively using it. Set up a monitoring system to send you alerts when it detects an issue so that you can fix the problem and get back up and running as soon as possible.

Test Complex Website Features

Website monitoring goes beyond ensuring your website is online and performing as expected. You can also use monitoring tools to test complex website interactions and workflows like user log-in, cart checkout, and signup forms. This is known as synthetic monitoring. SolarWinds explains that synthetic monitoring involves simulating real users interacting with your website and creating tests to ensure everything is working properly. It’s also a good idea to set up alerts so that your monitoring system lets you know when something is wrong.

Protecting Customers from Cyberthreats

Another important reason to monitor your website is to prevent cyberattacks. Cyberattacks can put your customers at risk, damage your business’s reputation, and ultimately lead to lost sales. Monitoring tools will detect possible threats so that you can take action immediately. Look for monitoring software that checks your website for visual changes, HTML code changes, and service disruptions. The earlier you know about an attack, the sooner you can respond to prevent major loss issues.

Your website is the foundation of your online business. Take advantage of digital tools to help you keep an eye on your website security, conversion rates, and uptime. Use process mapping to uncover opportunities to improve the user experience and test your website features regularly to check for performance issues. Monitoring your website is vital to your long-term success!

Are you looking for ways to grow your business? Flashlight Marketing offers digital marketing services to local businesses in the Coachella Valley. Call today so we can discuss your business! 1-760-469-9995