Internet Marketing in Rancho Mirage, CA

If a company wanted to showcase its internet marketing skills, they couldn’t pick a better area than Rancho Mirage, CA. Between the history, the glamour, the scenery, and the quality of life, there are many fascinating aspects of Rancho Mirage to highlight in marketing campaigns.

Glamorous History

Located just northwest of Palm Desert, Rancho Mirage has been the playground of glamorous celebrities for years. Rancho Mirage first became popular back in the 1950’s when many famous movie stars started living there. You can tell when you look at a few of the street names such as Frank Sinatra Drive, Dinah Shore Drive, and Bob Hope Drive. Even today the rich and famous still seek out Rancho Mirage. Former President Barack Obama went into seclusion at a golf resort in Rancho Mirage after he left the White House. Former President Gerald Ford also had his home in this area.

If a modern-day celebrity doesn’t live in Rancho Mirage, they may have spent some recovery days there at the Betty Ford Center. This famous rehab center near Palm Desert has been host to hundreds of stars such as Lindsey Lohan, Drew Barrymore, and Alice Cooper. Many celebrities say they owe their lives and their careers to this center.

Many regular rich folks maintain second homes in the Palm Desert/Rancho Mirage area. The population during the winter months can balloon by thousands when people flee the cold winters in northern California and other northern states. They can enjoy warm weather while still experiencing the breathtaking views of snow-capped mountains.

Leisure Activities

Many people who come to Rancho Mirage to vacation end up deciding to retire here. Several home builders are in the process of developing retirement communities. Leisure activities for retired folks are easy to find like writer’s clubs and of course, lots of golf.

As is the case with all the other Palm Desert neighborhoods, Rancho Mirage has golf courses all over the place. For visitors who like cold sports, there is plenty of skiing and snow tubing in the nearby mountains. Indian Canyons park offers horseback riding opportunities and plenty of hiking trails. For art lovers, there is a branch of the Palm Springs Art Museum which is located in Palm Desert just south of Rancho Mirage.

Economy

This area of California was originally the home of the Cahuilla Indian tribes. As with the Native Americans in other parts of our country, the Cahuilla Indians now live on reservations. However, they have found a way to benefit from the local tourist traffic of the Palm Desert area. The Agua Caliente Indians, part of the Cahuilla Indian tribe, has had great economic success with a casino, a resort, and a theater that attracts many famous entertainers.  

Even though the casino and golf courses provide much of the economic life of the Palm Desert/Rancho Mirage area, the city planners try to encourage the growth of light industry and high-end retail outlets, so that the area is not so heavily dependent on tourists.